TransMedia Dynamics (TMD) and BroadView Software have joined forces to address what is the foremost concern at IBC 2015: the transition from traditional linear programming to the emerging OnDemand environment.
Following several year's joint development of an OnDemand system for one of the world’s largest- pay-TV programmers, BroadView and TMD are now sharing their next-generation solution, the full integration of TMD's Mediaflex suite of software applications with BroadView's OnDemand 2.0. Mediaflex prepares content for the OnDemand environment with workflow automation and media asset management.
IBC 2015 promises to be a turning point in the European market for media management systems as BroadView Software increases its profile there.
"While we have long had a strong presence in North America, we have been developing our plans to create a significant presence in the European market," said Michael Atkin, BroadView Founding Partner and President. "Now, following success in Asia, Latin America and the Middle East, we are prepared to focus our efforts in Europe."
This past spring, while attending the CABSAT at the Dubai World Trade Center Michael Atkin, CEO of BroadView Software and Sumit Suri, Managing Director of U-TO Solutions discussed BroadView’s goals of expansion in the region. About the show: CABSAT has evolved to be the number one event in the Middle East, Africa, and South Asia region for all industry professionals within the Broadcast, Satellite, Content Delivery and Digital Media sectors. CABSAT covers the creation, exchange, management, distribution and monetization of all filmed entertainment and radio content. The event connects live content opportunities and encourages collaborative partnerships which brings together the world’s leading content producers and connects them with every imaginable delivery platform.
Dubai-based broadcaster Moby Group has opted for a channel management solution from BroadView Software and our partner U-TO Solutions. The broadcaster went live with the new solution this past spring.
U-TO and BroadView are already managing channels for Arabic food channel Fatafeat. Moby Group has licensed the entire channel management suite, including planning, scheduling, traffic and ad sales. BroadView is designed to optimize workflow and eliminates the need for repeat data entry between systems. The end result aids in monetizing content and improving efficient. It is scalable to meet Moby Group’s future needs.
When will the media business reach the "tipping point" in the ongoing switch from traditional linear programming streams to OnDemand content? Or are we already past it? And the question for media executives - are you ahead of the curve, or behind it?
These and other core questions about the transformation now underway were discussed and debated by a panel of those on the front lines of change at the Media Finance Focus 2015 conference being held at The Arizona Grand Hotel & Spa in Phoenix, Arizona. The "Value Equation for OnDemand" panel was held this past spring.
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