Happy Traffic Professional’s Day! For those of you that don’t know, November 2 has been designated as Traffic Professional’s Day and is meant to be a day to say a huge thank you to the often unsung heroes who are in many ways the nucleus of a broadcaster’s operation. Without the hard work, team effort and attention to detail that comes so naturally to a traffic department, many a broadcaster would go black on air, or that certain commercial wouldn’t air exactly where it should. It’s great that we have a day to celebrate and recognize such an important team!
We have not been able to find a conclusive origin for this holiday, though most evidence and inferences point to the Traffic Directors Guild of America, or the TDGA. The date chosen for this holiday coincides with date of the first commercial radio broadcast by KDKA in 1922.
TDGA's Larry Keene, of course, knows better. He says that Traffic Professional's day is "the one day the industry sets aside to walk down the hall to say a quick thank you, or bring in some breakfast treats, have flowers delivered, plan a luncheon, arrange your deejays to congratulate them on their shows... or whatever your own creativity envisions to say: ‘Thanks, great job…’”
What if there's no Traffic professional down the hall? “If you receive your logs from a hub, invest in a phone call. If you’re at a hub then call your ‘spokes,’ and let them know you’re thinking about their contributions. If you’re at corporate — imagine how great you’ll make everyone feel by sending a memo to all your clusters.”
To honor the hardworking Traffic professionals that are part of the BroadView family, we are offering FREE annual memberships to TDGA, a $45 value. Check with your client services representative for details.