BroadView Software IBC 2015 Preview

OnDemand 2.0, Programming Transform Media Operations

TORONTO, Ontario (IBC Amsterdam, Stand 2.A41/Ontario Pavilion) -  August 26, 2015 

IBC 2015 promises to be a turning point in the European market for media management systems as BroadView Software increases its profile there.

"While we have long had a strong presence in North America, we have been developing our plans to create a significant presence in the European market," said Michael Atkin, BroadView Founding Partner and President. "Now, following success in Asia, Latin America and the Middle East, we are prepared to focus our efforts in Europe." 

 Of particular interest at the show will be a demonstration of the new OnDemand 2.0 system. BroadView's senior executives and technologists detail how this is revolutionizing the transition from traditional linear program streams to viewer-driven multiplatform viewing. 

BroadView's OnDemand 2.0 toolset is a robust end-to-end production platform that enables efficient, cost-effective multiplatform content scheduling and preparation system.  The fully-integrated next-generation solution is the result of nearly a decade's development. It is the product of real-world problem-solving that provides broadcasters, cable networks, and other media companies a practical approach to managing content for audiences increasingly fractured by the proliferation of platforms. 

"While others are scrambling to bring v1.0 of their multiplatform solution to market, BroadView's OnDemand 2.0 is field-tested and ready for deployment," said Michael Atkin, BroadView Founding Partner and President. "Our first-generation tools have been widely adopted since 2006, mostly to address the challenge of set top VOD. Now, v2.0 is targeted to address the vast array of web, mobile-enabled and tablet platforms that are transforming television."

Since its introduction earlier this year at NAB, OnDemand 2.0 has already been implemented at several noted media companies, with others preparing to roll-out theirs soon. 

 Other highlights as well as innovative traffic and programming modules, with personal consultations available to fit these solutions to particular needs.

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