LAS VEGAS, Nevada (NAB Booth N2925) - April 14, 2016 - Once again, BroadView Software has come out on top in the latest Traffic Directors Guild of America (TDGA) Television Traffic Software Satisfaction Survey Report.
The annual survey asks the membership, some 5,000 Traffic and broadcast professionals, to provide a detailed assessment of traffic software. The comprehensive survey covers a wide variety of categories, breaking down core areas like software functionality and customer service into separate segments for detailed comparison. This year, the survey design improved reporting criteria to improve accuracy and provide greater transparency into actual usage. With this, BroadView received the highest rating in twelve out of eighteen areas including customer support, vendor training and product features. For the second year in a row, it rated as the most recommended software and also scored the highest combined overall rating.
"We go to great lengths to put our clients first, and so it is enormously rewarding to see that our dilligence is appreciated," said Michael Atkin, BroadView Founding Partner and President. "The survey has become an important part of our performance review and product development. As positive as this is, there's always room for growth and improvement. It's another independent means for us to gather feedback from customers to make sure that their needs are met."
Going head-to-head with the industry's top name-brands, BroadView rated significantly higher in all key categories. The survey took ratings in the indivdual segments, then combined them to arrive at an aggregate score for core areas.
In the combined customer support, BroadView scored 8.77 out of 10 (10 being the highest) – more than a full point over its nearest rival. BroadView's win in training, features and sales/sales management were also significant. In the subsections, BroadView was a standout in customer service response time, responsiveness to suggestions, explanation of product upgrades and updates as well as support with "a unique, major or crisis-level problem."
According to Larry Keene, TDGA's CEO, the annual survey is an impartial look at Traffic professional's that are actual "users" of the products they reviewed.
"This year's expanded survey reporting criteria benefits vendors, customers and potential customers alike. Vendors get feedback they need and customers get heard. We expect that the new depth will be especially valuable to those looking to adopt a new system. Hands-on evaluations in product demonstrations are important, but the ability to understand the views of those using these packages day-to-day in a variety of settings is crucial." Survey results are available to member at TDGA.org.