LAS VEGAS, Nevada – (NAB Booth N2925) April 17, 2016 – BroadView Software, the industry-leading tech firm focused on media management solutions, today unveiled its new Promotion Campaign Manager (PCM), an integrated module designed to simplify and automate all aspects of promotion scheduling and management.
The PCM fills an important niche in the traffic workflow. It was created in response to customer requests for a fully integrated promotional experience, one that can work seamlessly with existing workflows. PCM's design addresses the challenges of existing methodologies. The end result, shaped by BroadView's unique asset-centric approach, is a fully integrated toolset that improves efficiency while allowing for rich promotion campaign planning and targeted execution.
"There are a number of good promotional tools on the market, but integration has always proved challenging for last minute changes and a seamless workflow. While supporting best of breed features, the fully integrated nature of PCM means that this module can be used in real-time with all other aspects of BroadView," said Michael Atkin, BroadView Founding Partner and President. "By applying our asset-centric approach to the problem, we've developed a practical solution that offers a fundamental advance in day-to-day operations."
Atkin added that BroadView is now able to provide clients with a best-of-breed, fully integrated promotional experience. This greatly reduces the amount of time needed to create and maintain promotion campaigns while providing a "setup and forget" approach to daily execution. It includes sophisticated rule sets including separation, program, promo and timeslot knowledge among other many options.
"Without PCM, problems come when you put changes in the schedule. That scrambles where promos should be. Replotting promos can be carried out manually for those that want to get 'hands-on'. But the power of having it be automatic with schedule changes and/or exports to automation is that this greatly simplifies the delivery of sophisticated promo campaigns. The 'setup and forget' nature of this module provides assurances to the user that even with last minute changes, promos will always be where they should be," said Atkin.
"As the PCM gets into the hands of promotions managers and traffic operators, people will soon wonder how they managed to survive with out it!" Atkin said.
The PCM will be available in Q2 2016 at a price to be announced.