LAS VEGAS, Nevada – (NAB Booth N2925) April 18, 2016 – Luken Communications, a national multicast television network provider reaching over 85 million households and covering approximately 80% of the United States, has implemented BroadView Software's integrated programming and traffic system.
With BroadView, Luken now has the information infrastructure necessary to advance their existing multicast environment across broadcast, cable, satellite and online streaming into an innovative, next-generation approach to multiplatform distribution.
The implementation included the full range of BroadView products, Programming, Sales, Traffic and OnDemand, to transform Luken's workflow by consolidating all functionality into one integrated database. BroadView streamlined processes by eliminating the need to manage data across disparate systems, often requiring significant manual intervention. An integration to MusicMaster, a music rotation system for Heartland’s music videos, was also key to improving processes.
Implementation of the BroadView solution happened at a breakneck pace. After initial meetings in late December, BroadView staff reviewed the various systems in place and determined a very aggressive project timeline to bring the first channel, The Heartland Network, live on February 1st and the remaining five family friendly networks live by March 1st.
The major factor in Luken’s decision-making process was to find the right partner that understood the complexities of managing six networks, all poised for growth in the OTT environment. With BroadView, Luken is able to easily add additional network outlets and additional functionality from OnDemand 2.0, BroadView's sophisticated OTT toolset.
"We are at a crucial time of transition in our industry. We selected BroadView as our technology partner because of the flexibility and efficiencies they provide us. The integrated solution they offer streamlines our operation and sets the stage to manage our assets across any platform in the future” said David Leach, Luken Communications. "The information infrastructure we are creating with BroadView will carry us forward from today's core business of a mix of linear OTT programming and online streams to the additional opportunities we are finding in the OnDemand space.”
"Luken is a wonderful, forward-thinking media company, and we share a common vision for the emerging multicast, multiplatform media environment," said Michael Atkin, BroadView Founding Partner and President. "The key to optimizing across their different networks is by utilizing our unified database architecture. This is a user-friendly approach that increases flexibility, and reduces data entry. It allows assets and all the associated metadata to be reused and repurposed effortlessly. From there, we've looked closely at their business practices to innovate a new workflow to maximize efficiency, productivity and profitability."
Atkin added that BroadView is well-known for its innovative integrated programming and traffic solution. Now, the company's sophisticated programming technology is being adopted widely because it is an ideal platform for both linear channels and OTT distribution.
Luken’s family friendly networks include:
- Retro TV - Featuring the best in classic television
- The Heartland Network - America’s home for country music and lifestyle programming
- The Family Channel - Legendary movies and programs for the whole family
- Rev’n - TV geared toward the performance automotive enthusiast, featuring cars, trucks, motorcycles, boats, events, auctions, and more!
- Frost Great Outdoors (FGO) - Featuring hunting, camping, fishing and great outdoor entertainment
- TUFF TV - Targeting men’s interests (sports, lifestyles, movies, etc)
About BroadView Software:
BroadView Software Inc. is the choice of Broadcast Operators, Ad Sales Professionals, CIOs and CFOs alike for information-management solutions in today's multiplatform media environment. BroadView's comprehensive toolset for programming, traffic and sales operates seamlessly across online, OnDemand, broadcast, satellite and cable. The core system's highly configurable architecture makes it a cost-effective fit for most. For enterprises with custom needs, BroadView is also a well-established technology partner for OnDemand, linear scheduling, workflow, and content and media management. BroadView's seventh generation technology provides industry-leading functionality and ease-of-use. This, combined with expertise in integrations, training and support maximizes value and increases profitability for our clients. For more information visit:
About Luken Communications
Luken Communications offers diverse, family-friendly programming with its collection of networks reaching approximately 80 percent of all U.S. households via a blend of over-the-air, cable and satellite television. The current network offerings include Retro TV, Rev’n, The Heartland Network, The Family Channel, TUFF TV and Frost Great Outdoors (FGO). Luken Communications’ flagship Retro TV was one of the first digital broadcast networks launched in 2005.