BroadView Announces New Partnership to Implement OnDemand 2.0 System

BroadView Software, the industry-leading tech firm focused on media management solutions, announces today that Discovery Communications has implemented BroadView Software's OnDemand 2.0 technology for non-linear scheduling for its U.S. networks, led by Discovery Channel, TLC and Investigation Discovery.

BroadView has worked closely with Discovery for the past two years to integrate and enhance the OnDemand toolset to achieve what is the industry's most advanced on-demand platform. The non-linear project builds on an earlier successful rollout of BroadView Software's Program Scheduling technology to optimize operations for Discovery Communications’ 13 U.S. networks.

"As Discovery Communications extends the reach of our premium brands and content across platforms, leveraging a single scheduling solution for linear and non-linear distribution is critical to reaching our audiences,” said Barry Dubin, Vice President of Global Content Systems at Discovery Communications. “We are proud to continue our five-year partnership with BroadView, working together to deliver industry-leading programming and solutions.”

"Soon, when people say ‘television’ they will be referring to the full range of content on OTT, VOD, SVOD, EST, TVE and other on-demand platforms and our work with Discovery is speeding that process," said Michael Atkin, BroadView Founding Partner and President. “Vision and innovation combined with an extraordinary development effort has been the core of creating this landmark new module that Discovery is implementing. Also crucial is our strength in achieving true integration, the Discovery implementation of BroadView’s OnDemand system doesn't just interface with their other systems but provides true bi-directional integration. This is a truly unified, end-to-end implementation."

Atkin added that the system's innovative architecture features configurable workflow triggered by both process and user decisions. End users schedule on demand events in complex scenarios with easy-to-use tools and wizards. These schedules are then connected through flexible and configurable multidimensional relationships to the various on-demand platforms. These simplify the management of multiple scheduling strategies, service types and platforms. The configuration has been designed to be fluid as the industry grows and changes.

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