Integrated Traffic, Billing & Scheduling Package Enables Cable Rollout

HENDERSONVILLE, Tennessee - June 19, 2007 - BlueHighways TV, a network that explores the people, stories traditions and music of America, is utilizing BroadView Software's fully integrated IT-based broadcast software for managing its new linear 24/7 cable channel. The BroadView system unifies programming, scheduling, traffic, ad management reporting, and automation management. The new software also serves as a foundation for future expansion including multiplatform delivery of BlueHighways TV's content.

"As we take our network to this new level, BroadView Software gives us the programming and traffic capabilities needed to make the transition to being a full-time network with 24/7 cable content," said Alan McLaughlin, Chief Operating Officer, BlueHighways TV. "A key part in our decision to go with BroadView is how it gives us what we need to meet our present needs for linear programming efficiently and effectively while opening the door to many new possibilities in the changing media environment for extending our brand through emerging outlets."

Adopting BroadView's package is a major milestone in the development of BlueHighways TV's technical infrastructure. Until now, content had only been available online and through Video on Demand (VOD). Bresnan Communications was the first operator to offer its content via VOD and now is the first cable affiliate. By adding BroadView's linear programming capabilities, the network is ready for national rollout.

"BlueHighways TV is a case study in how the mix of traditional broadcast, cable and other delivery platforms is now the standard," said Michael Atkin, BroadView Founding Partner and President. "With our IT-based solution, they enjoy enormous flexibility to build their network according to how they would like to proceed rather than by the dictates of the broadcast infrastructure."

Atkin noted that whatever the delivery platform, the ability to manage information about content as it is used in different functions within an operation is crucial to providing an efficient workflow. The traditional broadcast management solutions evolved independently as standalone functions. With BroadView, these are gathered together into a unified "suite" while the modular design allows for picking and choosing what's needed now and to add future capabilities as needed.

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About BroadView Software
BroadView Software Inc. is a leading North American software developer that has specialized in broadcast information-management solutions for over two decades. BroadView provides command and control for the new IT-based broadcast engineering infrastructure that reaches past the capabilities of traditional proprietary systems. It provides the technical infrastructure for emerging Media Fabric Management (MFM) systems suited for multiplatform production and distribution. Its ability to bring all operations under a unified, easy to access graphical user interface marks a fundamental advance in broadcast information management enabling workflow efficiencies. BroadView's innovative, fully integrated approach also means substantial savings in staff time, which translates directly into ongoing operational benefits, month after month. Visit www.BroadViewSoftware.com.

About BlueHighways TV
BlueHighways TV is a satellite, cable and broadband delivered television network that grew out of the great interest that audiences have in exploring and re-freshening the folklore, music, traditions, destinations, festivals and artistry of America.   Conceived and created by Network Creative Group, LLC, BlueHighways TV captures that welcoming, down-home spirit that Americans are known for, and are increasingly seeking on television -- delivered with an interesting, honest and exploratory voice.  BlueHighways also takes its musical offerings on the road under performing arrangements with The Mansion in Branson, MO and The American Jukebox Theater in Pigeon Forge, TN. The network has developed a number of innovative ways to work with satellite distributors and cable operators to reach and serve their local audiences, and BlueHighways TV is currently in active negotiations for carriage.  For more information, visit BlueHighways TV's website at www.bluehighwaystv.com.

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