TRAFFIC & BILLING: IN THE OTT CONTEXT
Thanks for coming to visit the BroadView website!
BroadView is the industry's leader with the first fully-integrated broadcast management system incorporating a complete OTT toolset, our OnDemand 2.0 module.
In 2016, traffic systems are in a whole new context. They used to operate in the linear programming world. A unified broadcast management system operated best with traffic, programming and billing closely synched. What defined BroadView's approach to traditional linear broadcasting was unifying these systems through a single, shared database providing a step change in efficiency and consolidated data.
Today our viewers are consuming content on increasingly diverse content platforms from our own OTT offerings to streaming and a host of OnDemand offerings (VOD, SVOD, TVEverywhere, EST, DLTO, DLTR, etc.), and of course traditional linear channels. To be an effective broadcast management solution, a traffic system, means embracing all of these varied delivery platforms at the core of your offering, precisely what BroadView does. Revenue while still dominated by linear channels is increasingly being made up of dynamic and static ad offerings in the OnDemand and digital space, but just as importantly through pure content monetization on platforms like the iTunes and Netflixes of the world. BroadView by positioning OnDemand as a core part of our product provides you rich tools to work with all of the streams. Read more about OnDemand and check out our videos here!
Let's talk about how you need to know about OnDemand 2.0 if you're contemplating a new traffic or programming system. Call to Susan Whalen at 647-255-3517 or email us at firstname.lastname@example.org. Coming to NAB 2017 in Las Vegas? Visit us in the North Hall, Booth N4424. Follow Us on Twitter for show news @AskBroadView
TAGS: VOD, SVOD, AVOD, EST, IPTV, TVE, NABShow