With BroadView, sales and finance people can examine their historical sales results by either dollars or time. This makes regular reporting and analysis easy.
- Examine the sales data by over a dozen categories such as by: ad type, program, day-part, advertiser, product category, station, sales rep, sales group, agency, etc.
- 'Cut' the data up to five levels deep if desired. (Example: For the month of July, our station sold $50 worth of closed caption spots on the 6pm News to Acme Company for food products by sales rep #7.)
- Compare actual vs. budget or actual vs. last period figures.