LAS VEGAS, Nevada (NAB Booth N4330) - April 13, 2015 - BroadView Software today announced that Fight Network, the world's premier combat sports network dedicated to complete coverage of combat sports including fights, fighters, fight news and fight lifestyle, is adopting OnDemand 2.0 as its production technology for multiplatform content scheduling and preparation.
OnDemand 2.0 is a fully-integrated next-generation solution that is the result of nearly a decade's development. It is the product of real-world problem-solving that provides broadcasters, cable networks, and other media companies a practical approach to managing content for audiences increasingly fractured by the proliferation of viewing platforms.
"BroadView's OnDemand 2.0 is a significant step forward that puts us on track to serve our audience as they move from traditional at-home viewing to wherever, whenever and however viewing," said Anthony Cicione, Fight Network GM. "This makes it practical for us to push our content out over dozens and dozens of new distribution channels and to gather the revenue streams that each promises."
Cicione added that the new production technology is crucial since the Fight Network audience trends towards young, sophisticated, technology-savvy consumers.
"OnDemand 2.0 is designed from the ground-up to meet the needs of aggressive media outlets like Fight Network," said Michael Atkin, BroadView Founding Partner and President. "Success with multiplatform distribution has created a spreadsheet nightmare for forward-thinking companies. Our fully-integrated solution breaks the production bottleneck making it practical to prepare content for however many platforms are needed."
Atkin added that the OnDemand module connects scheduling to fulfillment. That allows one or few OnDemand schedules to meet all of the needs of an unlimited matrix of traditional cable distribution partners and new age partners delivering OTT, TV Eveywhere, DLTO, DLTR and web and mobile enabled platforms. Innovative rules-based tools like linear casting, rights casting and event treatments offer greatly simplified workflows.