LAS VEGAS, Nevada (NAB Booth N4330) - April 13, 2015 - Knowledge Network, British Columbia’s public broadcaster, has chosen BroadView Software's OnDemand 2.0 as its production technology for multiplatform content scheduling and preparation. The system will enable a new OTT ("Over the Top") Web-based platform which will carry forward existing programming into OnDemand offerings.
OnDemand 2.0 is a fully-integrated next-generation solution that is the result of nearly a decade's development. It is the product of real-world problem-solving that provides broadcasters, cable networks, and other media companies a practical approach to managing content for audiences increasingly fractured by the proliferation of viewing platforms.
"The success of our new OTT/Web initiative depends on getting this right, and BroadView's OnDemand 2.0 is the key to realizing our vision," said Rudy Buttignol, President and CEO, Knowledge Network. "The Linear Casting capabilities are a standout, as is the ability to carry forward rules about our standard programming into the OnDemand environment. The ability to link these is a breakthrough."
For Michael Atkin, BroadView Founding Partner and President, the real breakthrough is understanding how OnDemand 2.0 fits within the context of the larger enterprise.
"OnDemand 2.0 is ideal for Knowledge Network because it is created from the ground-up with a hands-on understanding of how OnDemand fits within the larger enterprise to achieve workflow efficiencies," said Atkin. "For too long, the industry has seen linear and non-linear as completely separate operations and what we've accomplished is to integrate these two areas together."
OnDemand 2.0 provides an end-to-end solution connecting scheduling to fulfillment. It encompasses the entire process from metadata management to automated scheduling to management and provisioning of XML, video and images for innovative platforms like iTunes, Hulu, as well as traditional cable VOD platforms.
That allows one or few OnDemand schedules to meet all of the needs of an unlimited matrix of traditional cable distribution partners and new age partners delivering OTT, TV Eveywhere , DLTO, DLTR and web and mobile enabled platforms. Innovative rules-based tools like linear casting, rights casting and event treatments offer greatly simplified workflows.