LAS VEGAS, Nevada (NAB Booth N4330) - April 14, 2015 - Allarco's Super Channel, Canada's national premium TV experience, is implementing BroadView Software's OnDemand 2.0 as its production technology for multiplatform content scheduling and preparation.
OnDemand 2.0 is a fully-integrated next-generation solution that is the result of nearly a decade's development. It is the product of real-world problem-solving that provides broadcasters, cable networks, and other media companies a practical approach to managing content for audiences increasingly fractured by the proliferation of viewing platforms.
"We embrace the sweeping changes coming with multiplatform distribution, and have selected BroadView's OnDemand 2.0 as the platform for making it happen," said Andrew Selwood, Super Channel's Director of Technical Operations. "This makes it practical for us to push our content out over the growing number of new distribution channels and to gather the revenue streams that each offers."
According to Michael Atkin, BroadView Founding Partner and President, what sets OnDemand 2.0 apart is how it delivers an end-to-end solution. It encompasses the entire process from metadata management to automated scheduling to management and provisioning of XML, video and images for innovative platforms like iTunes, Hulu, as well as traditional cable VOD platforms.
"We've designed OnDemand 2.0 from the ground up to meet the needs of Super Channel and like organizations that know the practical challenges of delivering content wherever audiences want it," said Atkin. "Once you start producing for more than a few platforms with previous methods, you run into a spreadsheet nightmare that is awkward and time-consuming. Our fully-integrated solution breaks the production bottleneck making it practical to prepare content for dozens and dozens of platforms."
Atkin says that OnDemand 2.0 is an industry breakthrough because it connects scheduling to fulfillment. That allows one or few OnDemand schedules to meet all of the needs of an unlimited matrix of traditional cable distribution partners and new age partners delivering OTT, TV Eveywhere, DLTO, DLTR and web and mobile enabled platforms. Innovative rules-based tools like linear casting, rights casting and event treatments offer greatly simplified workflows.