Moby Group Goes Live with BroadView Tools

Dubai-based broadcaster Moby Group has opted for a channel management solution from BroadView Software and our partner U-TO Solutions. The broadcaster went live with the new solution this past spring.

U-TO and BroadView are already managing channels for Arabic food channel Fatafeat. Moby Group has licensed the entire channel management suite, including planning, scheduling, traffic and ad sales.  BroadView is designed to optimize workflow and eliminates the need for repeat data entry between systems. The end result aids in monetizing content and improving efficient. It is scalable to meet Moby Group’s future needs.

Speaking about their choice, Andrew Kaszubski, Group CIO of Moby Group said: “The U-TO/BroadView package is an end-to-end solution that will grow with us.  Handling growth alongside the rapid changes in media encompassing linear broadcast, radio and emerging on-demand platforms might be overwhelming, but this gives us the tool needed to manage effectively.

Michael Atkin, BroadView CEO and President added that the installation will help Moby Group “leverage the full power of our system, creating a model for other to follow.”  Many media companies are taking a wait-and-see approach in today’s fast-changing media environment. What Moby Group is demonstrating is that the biggest opportunities are here and now.”  (Source: Broadcast Pro Middle East – March 2015)

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