Enjoys Enormous Workflow Gains with Fully Integrated System
LAS VEGAS, Nevada – (NAB Booth N2925) April 17, 2016 – UK-based Marjan Television Network and its Manoto television channel, has selected BroadView Software as its programming and traffic software vendor in conjunction with UK-based systems integrator TSL. BroadView will install and integrate a full range of its products including programming, traffic, sales, and workflow modules in addition to its industry-unique web portal and newly introduced Promo Campaign Manager (PCM). Aside from these solutions, BroadView will provide end-to-end consulting services to design the workflow to best utilize these tools.
UK-based TSL, the UK's leading creator of integrated broadcast systems, has worked with Manoto for some time, installing automation and other media solutions. When it was clear that their client required an end-to-end refresh of its media management systems to rethink existing practices to prepare for future growth, TSL reached out to BroadView.
"At TSL's recommendation, we met with BroadView first at NAB 2014 and since then have made a close examination of the media technology market worldwide," said Robert Le Merle, Operations Director for Marjan Television Network. "We found that BroadView, working in tandem with TSL, offered the best value and performance. The PCM proved to be a major factor in our decision because it offers a fundamental improvement in workflow."
"It is always gratifying to us when a potential client makes a thorough examination of existing technologies as Manoto has, and comes to the considered conclusion that we are the best," said Michael Atkin, BroadView Founding Partner and President. "Also, Manoto's decision to be a launch site for the PCM is a demonstration of the confidence media companies have in BroadView's ability to deliver robust innovation that can be trusted to operate well from day one."
Manoto is a Farsi-language entertainment channel, broadcasting from the UK to its target territory, Iran. The programming mix is a combination of both exciting, in-house produced programs as well as existing UK and US programs such as Downton Abbey and Law & Order, all dubbed into Farsi. Given the popularity of the programming, the group promotes its schedule heavily. As such, BroadView's new PCM will play a critical role in operations. As Robert Le Merle explains: “Manoto is the leading satellite broadcaster in a dynamic new market. Our success is built on our understanding of the audience and ability to change schedules swiftly, in reaction to their feedback - not just at the program level but at the series level. This presents a big operational challenge, passing on those changes to the promo producers, the web team and scheduling department. With Broadview’s new PCM module, the promos move automatically replacing a clunky manual process with a dynamic, real-time communication tool. This will help us stay ahead of growing competition.”
About BroadView Software:
BroadView Software Inc. is the choice of Broadcast Operators, Ad Sales Professionals, CIOs and CFOs alike for information-management solutions in today's multiplatform media environment. BroadView's unique asset-centric approach is at the heart of its comprehensive toolset for programming, traffic and sales operates seamlessly across online, OnDemand, broadcast, satellite and cable. The core system's highly configurable architecture makes it a cost-effective fit for most. For enterprises with custom needs, BroadView is also a well-established technology partner for OnDemand, linear scheduling, workflow, and content and media management. BroadView's seventh generation technology provides industry-leading functionality and ease-of-use. This, combined with expertise in integrations, training and support maximizes value and increases profitability for our clients. For more information visit http://www.BroadViewSoftware.com
Manoto is owned, operated and managed by Marjan TV Network Ltd. It is based in the UK broadcasting under an Ofcom licence to audiences in Iran, throughout the Middle East and into Europe. It currently transmits from 2 satellites, Yahsat and Hotbird and is launching a new HD service in the coming months. Manoto pushes the boundaries of Persian speaking TV with intriguing, entertaining and thought provoking programming.
Since its launch in October 2010, Manoto has changed the face of Persian language broadcasting and has raised the bar for existing and future television channels. From fascinating documentaries to must see prime time entertainment shows, never before has a Persian language audience had access to such a variety of original programs..
No other channel understands the international Persian language audience like Manoto, something our viewers, sponsors and advertisers value highly. For more information visit http://www.marjantvnetwork.com
About TSL Systems
TSL Systems is a leading creator of integrated broadcast systems. In an industry characterized by rapid growth and intense competition, the company is a consistent high-achiever and is the only organization of its type offering truly independent advice allied to more than 29 years’ experience in the field. For more information visit http://www.tslsystems.co.uk