BroadView - an Enterprise-Size Technology Partner

Part I: Programming and Scheduling

In the past decade, BroadView has earned the reputation as a trusted technology partner for some of the best-known brands in the industry. Our success with one leading media company demonstrates perfectly the approach that sets BroadView apart from other vendors. Our unique approach stresses partnership.  This client’s requirements included a cost-conscious workflow with enhanced tools to schedule content on a dozen or more networks with no loss of historical data.

The existing commercially available legacy system was reaching end-of-life and did not provide the feature set, functionality or flexibility users needed.  After an initial introduction to our existing product at various trade shows the client reached out to BroadView and others in a very competitive RFP and bid process. After a very thorough and well-planned comparison of all tools on the market, BroadView won the complete backing of the users and management. Immediate attention was on Programming and Scheduling, but a key consideration was future development; specifically, how BroadView could adapt these robust scheduling tools to the developing world of multi-platform.

When BroadView was awarded the contract, the client made it clear that our rich programming and scheduling feature set, intuitive and easy-to-use interface, as well as our strengths in integration and development of customer-specific enhancements were critical in their decision. 

Also key to their decision was BroadView’s partnership approach.  We took an equal role in defining requirements, cultivating our relationship, determining the right approach to support and utilizing our strengths with integrations and customizations. This was most critical in integrations to their current traffic vendor, their MAM systems and the like. Besides BroadView’s ability to work with most any other system, our architecture is also designed to be highly configurable. This flexibility in the layout, fields, and special reports allowed us to match their existing business practices.  Our system’s robust workflow module accommodated their processes – they did not have to change to accommodate ours.  Another big plus was our data conversion capabilities, eliminating the need to re-key crucial historical data.

With the initial nod of approval, both parties had skin in the game for all the complexities of training, implementation and the intricacies of multiple integrations.  Both were faced with scope creep, challenges with third party vendors and a changing mix of users, but in the spirit of partnership, unanticipated challenges were quickly identified and addressed.  This spirit of cooperation ensured an on-time, on-budget experience.

Overall, we were able to help them accomplish their existing goals while helping them set their sights on new ones. One of the most crucial and most obvious next steps was how to harness the power of their new scheduling tools to simplify the confusion that OnDemand was rapidly becoming.  But that's another story - for Part II. (Photo Credit: Rybia Elif Aksoy)

Learn more: Visit BroadView Software at the NAB Show this year in Las Vegas. We're in the North Hall, Booth N4424, April 24th-27th, 2017

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