Dubai-based broadcaster Moby Group has opted for a channel management solution from BroadView Software and our partner U-TO Solutions. The broadcaster went live with the new solution this past spring.
U-TO and BroadView are already managing channels for Arabic food channel Fatafeat. Moby Group has licensed the entire channel management suite, including planning, scheduling, traffic and ad sales. BroadView is designed to optimize workflow and eliminates the need for repeat data entry between systems. The end result aids in monetizing content and improving efficient. It is scalable to meet Moby Group’s future needs.